5/15/2023 0 Comments Skrewball peanut butter whiskey![]() ![]() “Industry trends continue to indicate that consumers are gravitating towards portable canned options, and we want to offer Skrewball Whiskey’s premium taste and versatility to our community in an offering that meets their needs and consumption occasions.”ĭebuting just in time for the summer, Skrewball Whiskey’s 100ml size boasts the same smooth and nutty flavor consumers love from the brand in a refreshing and convenient format that can be sipped by the pool, at a backyard barbecue, on the beach or anywhere in between. “Skrewball Whiskey was the first-to-market with peanut butter flavored whiskey and galvanized the recent growth of the flavored whiskey category, so we knew the next step was to offer a unique product that breaks the mold of what’s on the market already,” said Carl Carlson, President of Skrewball Whiskey. As a category creator and industry innovator, Skrewball Whiskey sought to merge these two areas of consumer demand with the introduction of their new 100ml can, the novel straight flavored whiskey offering in this format. In tandem with this growth, the flavored whiskey category continues to grow at four times the rate of unflavored whiskey. ![]() The canned spirits category has seen a boom in the last year – showcasing 123% growth – as consumers seek convenient and portable products to integrate into their lifestyles. Unlike RTD canned cocktails, this convenient and fun option offers two servings of the sweet and savory flavored whiskey with no mixers, perfect for sipping straight. Skrewball Whiskey, the original peanut butter whiskey, announced today the introduction of an innovative 100ml can to its product lineup, which includes 750ml, 375ml, 200ml, 50ml and 1L glass bottles. Original Peanut Butter Whiskey Expands Product Line to Meet Consumer Demand for Convenience and Portability with Refreshing, Straight Up 100ml Offering ![]()
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